Motivation
Let others see you,
not someone else’s name.
Whether planned or not, many brands became the means for people to feel valuable. Wearing flashy or secret logos often helps many to keep their heads up. While it might be a positive thing to help oneself to get out of comfort zone, it also helps to forget that the highest value is you.
While it might seem that someone else’s idea on your chest transports you to the reality of greatness, you are missing on seeing that the source of greatness is you. All the cloths would be a lifeless piece of material if not paired with your personality. It is you who adds the shine to the product not the other way around.
So here we stand. We want others to see fully your shine and no one else's. Therefore, you will never see any logo on our garments or accessories. You don’t need another idea of you and you are way more worthy than being just an advert for someone else’s legacy. You have you.
Making a change
You are the brand.
Did you know that people tend to give preferential treatment to the one wearing a known brand logo over the one who does not? Even more, people who wear logos, are more likely to get hired? Sad, right?
Here we come. We want to bring a change in the society by speaking through the fashion. It hurt us too often to see beautiful people to be disregarded for such an unreasonable and shallow point as not having a logo. We want to shift focus from the names one wears to the potential and beauty that is in everyone.
At the end, fashion supposed to help you to run your life the way you want. But instead, it started creating huge pressure on what you have to wear just to be accepted in the society. It started to divide people on those more and less valuable. We are on the mission to return the freedom to people and the joy that fashion was meant to give.
With our clothing, we want to free people from the idea of worthiness defined by the logo they wear. We want you to focus on more important things than satisfying someone else’s judgment on how much you spent on your t-shirt. We want to accompany your life — your activities and moods. Without any pressure on who you have to be.
1 Social benefits of brand logos in presentation of self in cross and same gender influence contexts, J. Lee et al., Journal of Business Research, 2015
Our Products
Toxins Screened
All the fabrics used in our clothing are coming from mills handling chemical processes responsibly. They are OEKO-TEX certified, meaning they regularly undergo certifications to assure that fabrics produced do not have harsh chemicals. Additionally, we restrict the number of additional fabric coatings to reduce your exposure to harsh chemicals.
We are on the mission of becoming the pioneers in healthy garments, the one that only serve your health and help your life to run without the need of headaches or fatigues related to chemical overload. Stay tuned, there is so much more we are preparing for you.
Certified High-Quality Fabrics
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Antimicrobial
Most commonly used fabrics in athletic wear are polyester or nylon. While they excel in moisture-wicking properties they also provide a suitable environment for growth of odor-causing bacteria.
Our fabric’s treatment helps lessen bacterial growth and reduces odor in the fabric even to control effectively not only odor-causing bacteria but also fungi and viruses.
Easy to Read Washing Tags
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Our Principles
From the First Product Launched
Till the Last One
– We Stand by People
The brand started because of the beauty we see in everyone without reservations. We base our actions and choices on respect. Respect to environment, animals, and first and foremost – people. At the end, our brand would never exist if not thanks to the collaborations with talented individuals.
We are carefully picking our collaborators to assure that people working for us receive fair wages and work in proper conditions. We want to grow all together. Therefore, we work only with the companies that undergo the audits and are internationally recognised and certified (NAMES) for providing safe and fair workplace.
Quality over Quantity
We are not into mass production, but we take time to design and engineer every item to achieve the highest comfort and performance. We want you to love our garments and we want them to be felt like your second skin without health compromises. We hope you will love our choices.